CONCERT IN THE SKY

M2L participated in the production of an event held in October 2017 in Milan, the capital of Lombardy. The GMA2 LIGHT programme was used during the event. The concert took place at the Spazio allo Scalo in Porta Genova, Milan. Fans of the rapper Marracash were invited to participate in a Timberland Footwear contest to celebrate the launch of its new Urban collection. The range was designed for maximum lightness and flexibility, as reflected by the slogan: “Be light, be fast, be free”. The prize was a chance to attend Marracash’s “high-altitude” concert, which promised to take the show to a whole new level. The rapper gave a unique performance from a platform suspended 40 metres above the ground. He brought the ten contest winners up with him, and they sat just metres away while he performed. All the other spectators enjoyed the show from the ground, free of charge.