ZENFONE

M2L Società Cooperativa also took part in the great Asus European launch event for their new Zenfone 4 smartphone range. In particular, we oversaw the lighting and execution of the event using Grandma 2 Lighting. The event took place in the evocative setting of the Nuvola di Fuksas (Fuksas Cloud), Rome with the participation of over 800 guests. These included journalists and customers as well as telephone operators and distributors. They were able to test the product and attend important presentations which covered the device’s photographic capabilities. The event also offered an impressive overall ‘experience’. The innovative environment and design of the location were also enhanced by the use of lighting devices and impressive effects. High levels of astonishment, surprise and entertainment carried over into the second part of the event. This featured a standing dinner and the welcoming and participation of over 2,500 members of the public who were invited to attend a performance by the international DJ, Bob Sinclair.